In partnership with the New Murabba Development Company, Cube Ministries is building a 400-metre-tall cube, called The Mukaab, in Riyadh, Saudi Arabia. The golden exterior of the Mukaab cube paints a stunning vision as it towers over the city of Riyadh. The upper floors contain residential apartments. The Mukaab will be a defining project for the Kingdom. The Mukaab will be the world’s first immersive destination making use of the latest innovations such as lyrics and speech visualization or captioning in the cube code. This cube-shaped building will feature new digital and virtual holographic technologies from Cube Ministries. Making use of digital and virtual technology, visitors will be immersed in a reality hanging between the virtual and the real. It is The Mukaab’s cubic shape will allow developers to utilize space in a manner that can accommodate the technologies necessary for this iconic experience. The two million square meters of floor space will soon be a premium destination for people from all around the world and help Saudi Arabia boost its tourism industry.
