Cube Ministries is partnering with the New Murabba Development Company to build a 400-metre-tall cube, called The Mukaab, in Riyadh, Saudi Arabia. The Mukaab will be the world’s first immersive destination, featuring new digital and virtual holographic technologies from Cube Ministries. The cubic shape of the building will allow developers to utilize space in a manner that can accommodate the technologies necessary for this iconic experience. The upper floors will contain residential apartments, and the two million square meters of floor space will soon be a premium destination for people from all around the world, helping Saudi Arabia boost its tourism industry.